B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- share reading daily newspaper content weekly for Canadian adults (2020)
70% of Canadian adults read daily newspaper brand content in an average week.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
36,915
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vividata
Primary
Tier A
https://trampolinebranding.com/articles/vividata-fall-2020-study-winds-change ↗
Source Article
Vividata Fall 2020 Study - Winds of Change
Vividata Fall 2020 Study - Winds of Change
This week marked the release of the Vividata Fall 2020 Study providing audience insights into 36,915 Canadians across the country. The robust sample size that Vividata continues to bring forward has made their audience insights a key piece of our communicat…
Original Research
Vividata
· Original study ↗
Methodology
Vividata Fall 2020 Study survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canadian adults: 70% share reading daily newspaper content weekly. Source: Vividata (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/daily-newspaper-readership-2020
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<blockquote cite="https://lighthousedata.io/data/daily-newspaper-readership-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share reading daily newspaper content weekly for Canadian adults<br><small>Source: Vividata (2020) · <a href="https://lighthousedata.io/data/daily-newspaper-readership-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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