B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- daily email preference rate for consumers wanting daily messages from brands (2026)
15% of consumers want promotional messages from brands every single day.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
adwave.com
Primary
Tier A
https://adwave.com/resources/how-often-should-a-small-business-send-emails ↗
Source Article
How Often Should a Small Business Send Emails in 2026
AI builds your ad from a single prompt
Guides
March 28, 2026
So, what’s the magic number for how often a small business should send emails? If you're looking for a solid starting point, the general rule of thumb is 1-3 times per week. This cadence usually keeps your brand top-of-mind without being t…
Original Research
adwave.com
· Original study ↗
Methodology
Study of over 2,000 adults
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
consumers wanting daily messages from brands: 15% daily email preference rate. Source: adwave.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/daily-email-preference
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<blockquote cite="https://lighthousedata.io/data/daily-email-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- daily email preference rate for consumers wanting daily messages from brands<br><small>Source: adwave.com (2026) · <a href="https://lighthousedata.io/data/daily-email-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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