B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- year over year growth rate for D2C brands (2026)
During Myntra's End of Reason Sale, demand for D2C brands grew by 40%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Economic Times & ET Retail
Primary
Tier B
https://www.vcommission.com/blog/affiliate-marketing/the-affiliates-q2-festive-playbook-best-campaig… ↗
Source Article
The Affiliate's Q2 Festive Playbook: Best Campaigns to Promote in 2026 - vCommission
- Aug 7, 2026
- pratyasha-sarkar
By the time the festive rush begins, your affiliate strategy should already be in motion. Waiting until the season starts means missing out on your biggest earning opportunities.
Most affiliates spend months preparing for Diwali but often overlook the opportunities Q…
Original Research
Economic Times & ET Retail
· Original study ↗
Methodology
Growth in demand for D2C brands during Myntra's End of Reason Sale
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
D2C brands: 40% year over year growth rate. Source: Economic Times & ET Retail (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/d2c_brand_growth
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<blockquote cite="https://lighthousedata.io/data/d2c_brand_growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- year over year growth rate for D2C brands<br><small>Source: Economic Times & ET Retail (2026) · <a href="https://lighthousedata.io/data/d2c_brand_growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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