B
Evidence Grade B
Safe to Cite
Recent
$52
$52 -- average order value for E-commerce D2C segment (2025)
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Lighthouse Research Team
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Source verified
Evidence graded
Value
$52
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Nuvemshop
Primary
Tier A
https://www.agenciaeplus.com.br/e-commerce-d2c-como-o-modelo-movimentou-r-58-bilhoes-em-2025 ↗
Source Article
AOV Benchmarks by Industry 2026: $45 to $436+
AOV Benchmarks by Industry (2026): From $45 to $436+
Global ecommerce AOV averages $145-150 in 2026. Luxury/jewelry leads at $436, home at $253, fashion at $191. DTC Shopify sits at $85-95. Benchmarks by category, device, and region, with the diagnostic for AOV underperformance.
AOV Benchmarks by In…
Also cited by
agenciaeplus.com.br
https://www.agenciaeplus.com.br/e-commerce-d2c-como-o-modelo-movimentou-r-58-bil…
2026-08-20
Original Research
Nuvemshop
· Original study ↗
Methodology
Source: Nuvemshop
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce D2C segment: $52 average order value. Source: Nuvemshop (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/d2c_average_order_value_2025
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<blockquote cite="https://lighthousedata.io/data/d2c_average_order_value_2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$52</strong> -- average order value for E-commerce D2C segment<br><small>Source: Nuvemshop (2025) · <a href="https://lighthousedata.io/data/d2c_average_order_value_2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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