B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50%
50% -- order share for D2C brands in India (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
75
Source
Adservex
Primary
Tier A
https://adservex.digital/blog/category/d2c-ecommerce ↗
Source Article
D2C & E-commerce — Adservex Blog
Category
D2C & E-commerce
Shopify, conversion rate optimisation and growth benchmarks for direct-to-consumer brands in India.
Subscribe to D2C & E-commerce via RSS3 Jun 2026 · 10 min read
Shopify D2C in India: The 2026 Growth Playbook
How fast-growing Indian D2C brands are stacking Shopify, Meta Ads…
Original Research
Adservex
· Original study ↗
Methodology
Percentage of D2C orders coming from Tier-2 and Tier-3 cities.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
D2C brands in India: 50% order share. Source: Adservex (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/d2c-orders-tier-2-3-cities-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/d2c-orders-tier-2-3-cities-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- order share for D2C brands in India<br><small>Source: Adservex (2026) · <a href="https://lighthousedata.io/data/d2c-orders-tier-2-3-cities-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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