B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

14%

14% -- revenue reduction from negative social influence for Highly connected Cyworld users (2026)

Name: Revenue Reduction From Negative Social Influence Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2026 · n=208 · Harvard Business School

For highly connected Cyworld users, negative social influence reduces revenue by more than 14%.

applies specifically to highly connected users exhibiting snob/differentiation behavior

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Attribution: Harvard Business School View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

14%

Unit

Percentage

Data Vintage

2026

Entity

Highly connected Cyworld users

Sample Size

208

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Harvard Business School Primary Tier B

http://reputationaldemocracy.wordpress.com/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Social Media Strategy

Original Research

Harvard Business School · Original study ↗

Methodology

Harvard Business School study using 10 weeks of purchase and non-purchase data from 208 Cyworld users

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Highly connected Cyworld users: 14% revenue reduction from negative social influence. Source: Harvard Business School (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cyworld-highly-connected-revenue-reduction

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<blockquote cite="https://lighthousedata.io/data/cyworld-highly-connected-revenue-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- revenue reduction from negative social influence for Highly connected Cyworld users<br><small>Source: Harvard Business School (2026) · <a href="https://lighthousedata.io/data/cyworld-highly-connected-revenue-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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