B
Evidence Grade B
Graded
under review
Safe to Cite
Current
73%
73% -- share of customers ranking cx as top purchase factor for customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
analytics-365.com
Primary
Tier C
https://www.analytics-365.com/blog/why-customer-service-in-call-centres-matters/ ↗
Source Article
Good Customer Service Examples & How To Replicate Them
Original Research
analytics-365.com
· Original study ↗
Methodology
Survey figure cited without named original source; likely references published CX research (e.g., PwC Future of CX).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 73% share of customers ranking cx as top purchase factor. Source: analytics-365.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cx-top-purchase-consideration-73pct
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<blockquote cite="https://lighthousedata.io/data/cx-top-purchase-consideration-73pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of customers ranking cx as top purchase factor for customers<br><small>Source: analytics-365.com (2026) · <a href="https://lighthousedata.io/data/cx-top-purchase-consideration-73pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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