B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- share of organizations increasing customer experience spend for organizations (2025)
By 2025, 74% of organizations plan to increase their spending on customer experience.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tryicona.com
Primary
Tier C
https://tryicona.com/customer-feedback-forms/ ↗
Source Article
Your Next Big Idea Is Hiding in Customer Feedback Forms
We’ve all been there. You launch a new collection you’re obsessed with, and… crickets. Or a bestseller suddenly starts getting returned more often. It feels like you’re trying to navigate in the dark.
But what if the map to better decisions was right there, held by the very people you’re trying to s…
Original Research
tryicona.com
· Original study ↗
Methodology
Cited research on customer experience spending plans; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organizations: 74% share of organizations increasing customer experience spend. Source: tryicona.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cx-spend-increase-2025
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<blockquote cite="https://lighthousedata.io/data/cx-spend-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of organizations increasing customer experience spend for organizations<br><small>Source: tryicona.com (2025) · <a href="https://lighthousedata.io/data/cx-spend-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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