B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- cost reduction for customer-experience leaders (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
birlasoft.com
Primary
Tier C
https://www.birlasoft.com/articles/defining-cx-challenges-importance-for-businesses ↗
Source Article
A POV by the Birlasoft SAP team | Defining Customer Experience
Original Research
birlasoft.com
· Original study ↗
Methodology
Range 15-25%, midpoint used; cited by Birlasoft
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customer-experience leaders: 15% cost reduction. Source: birlasoft.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cx-leaders-cost-reduction
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<blockquote cite="https://lighthousedata.io/data/cx-leaders-cost-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- cost reduction for customer-experience leaders<br><small>Source: birlasoft.com (2026) · <a href="https://lighthousedata.io/data/cx-leaders-cost-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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