B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
65%
65% -- share of cx leaders expecting ai largest investment for CX leaders (2026)
65% of CX leaders expect AI and automation to receive the largest share of new CX investment over the next 12 to 24 months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Execs In The Know
Primary
Tier A
https://execsintheknow.com/ai-investments-cx-leaders-are-actually-making-and-where-skepticism-is-gro… ↗
Source Article
AI Investments CX Leaders Are Actually Making (and Where Skepticism is Growing)
Artificial intelligence (AI) remains the most talked-about topic in customer experience. But behind the excitement, something has changed. Customer experience (CX) leaders aren’t asking whether AI matters anymore. They’re asking whether a specific investment will produce measurable business results.…
Original Research
Execs In The Know
· Original study ↗
Methodology
Survey research report 'The ROI Imperative: Building the Business Case for Exceptional CX'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CX leaders: 65% share of cx leaders expecting ai largest investment. Source: Execs In The Know (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cx-leaders-ai-largest-investment-share
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<blockquote cite="https://lighthousedata.io/data/cx-leaders-ai-largest-investment-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of cx leaders expecting ai largest investment for CX leaders<br><small>Source: Execs In The Know (2026) · <a href="https://lighthousedata.io/data/cx-leaders-ai-largest-investment-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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