B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
344,517
344,517 -- content impressions for California Wine Weeks Ambassador campaign (2023)
The California Wine Weeks Ambassador campaign generated 344,517 impressions across 37 posts and 198 stories created by 28 ambassadors.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
344,517
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FirstPour
Primary
Tier B
https://www.firstpour.co.uk/news/our-work/california-wines-week-campaign ↗
Source Article
California Wine Weeks: Taking Europe by Storm — FirstPour.
California Wine Weeks: Taking Europe by Storm
Inspired by the great wines of California and diverse European cuisines, the California Wine Institute embarked on a mission to unite the two, creating the California Wine Weeks (CWW). During spring last year, the campaign was launched with two main obje…
Original Research
FirstPour
· Original study ↗
Methodology
37 posts and 198 Instagram stories produced by 28 ambassadors
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
California Wine Weeks Ambassador campaign: 344,517 content impressions. Source: FirstPour (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cww-impressions-344517
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cww-impressions-344517" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>344,517</strong> -- content impressions for California Wine Weeks Ambassador campaign<br><small>Source: FirstPour (2023) · <a href="https://lighthousedata.io/data/cww-impressions-344517" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.