B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
81%
81% -- purchase likelihood from customized emails for online customers (2024)
According to eMarketer, 81% of customers are at least somewhat likely to make extra purchases due to customized emails.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://sivahtech.com/the-difference-between-retargeting-and-remarketing/ ↗
Source Article
The Difference Between Retargeting and Remarketing
Imagine being able to tell who was willing to buy your stuff just by looking at them. Customers would quickly change their statement from “Oh, we’re just window shopping” to “It’s time to pay and buy this stuff!” Isn’t that the ideal situation?
Remember when you went to an e-commerce website and rea…
Original Research
eMarketer
· Original study ↗
Methodology
Cited from eMarketer research in a secondary blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online customers: 81% purchase likelihood from customized emails. Source: eMarketer (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customized-emails-purchase-likelihood
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<blockquote cite="https://lighthousedata.io/data/customized-emails-purchase-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- purchase likelihood from customized emails for online customers<br><small>Source: eMarketer (2024) · <a href="https://lighthousedata.io/data/customized-emails-purchase-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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