B Evidence Grade B Graded under review Safe to Cite Dated

69%

69% -- share of customers who would often or always use an improved bot for customers (2023)

Name: Share Of Customers Who Would Often Or Always Use An Improved Bot Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2023 · action.ai

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Attribution: action.ai View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

69%

Unit

Percentage

Data Vintage

2023

Entity

customers

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

action.ai Primary Tier C

https://action.ai/why-banks-need-next-generation-conversational-ai/ ↗

Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Why banks need next-generation conversational AI

For large organisations such as traditional retail banks, updating and digitising customer service can be an enormous challenge. There are many moving parts in banks, making it difficult to provide seamless customer service online, in-branch, and over the phone. Additionally, in a rapidly changing a…

Original Research

action.ai · Original study ↗

Methodology

Survey cited by vendor blog; original study not named

Methodology documented

Segmentation

IndustryFinTech RegionGlobal RoleAll marketers

Cite this stat

Plain Text

customers: 69% share of customers who would often or always use an improved bot. Source: action.ai (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-would-use-improved-bot

HTML Embed

<blockquote cite="https://lighthousedata.io/data/customers-would-use-improved-bot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- share of customers who would often or always use an improved bot for customers<br><small>Source: action.ai (2023) · <a href="https://lighthousedata.io/data/customers-would-use-improved-bot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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