B
Evidence Grade B
Graded
under review
Safe to Cite
Current
5%
5% -- share of customers writing online reviews unprompted for customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bhnrewards.com
Primary
Tier C
https://www.bhnrewards.com/blog/increase-online-reviews/ ↗
Source Article
Increase Online Reviews With Rewards to Get a More Accurate Rating
Original Research
bhnrewards.com
· Original study ↗
Methodology
Range 5%-10%; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 5% share of customers writing online reviews unprompted. Source: bhnrewards.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-who-write-reviews-unprompted
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-who-write-reviews-unprompted" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- share of customers writing online reviews unprompted for customers<br><small>Source: bhnrewards.com (2026) · <a href="https://lighthousedata.io/data/customers-who-write-reviews-unprompted" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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