B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- customers wanting human for complex issues for customers (2025)
86% of customers want a human available for complex or sensitive issues.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://solidsolutionstoday.com/blog/ai-for-customer-service/ ↗
Source Article
How Can AI Help With Customer Service for Small Business?
AI can handle a significant portion of your customer service volume — the routine questions, the after-hours inquiries, the status checks, the pricing lookups. What it cannot do is replace the human judgment required when a customer is frustrated, the situation is complex, or the relationship is on …
Original Research
Salesforce
· Original study ↗
Methodology
Cited from Salesforce State of the Connected Customer report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 86% customers wanting human for complex issues. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-want-human-complex-issues
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<blockquote cite="https://lighthousedata.io/data/customers-want-human-complex-issues" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- customers wanting human for complex issues for customers<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/customers-want-human-complex-issues" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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