B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- customers wanting companies to take a stand on issues for customers (2025)
62% of customers want companies to take a stand on social, cultural, environmental, and political issues they care about.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://rewardport.in/top-10-loyalty-program-trends-to-watch-in-2025/ ↗
Source Article
Top 10 Loyalty Program Trends to Watch in 2025
Customer loyalty has long been a cornerstone of sustainable business growth. Today, as we look ahead to 2025, loyalty programs are undergoing a transformative shift driven by emerging technologies, evolving consumer expectations, and a rapidly changing marketplace. Whether the goal is to strengthen …
Original Research
Accenture
· Original study ↗
Methodology
Cited as Accenture research; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 62% customers wanting companies to take a stand on issues. Source: Accenture (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-want-companies-take-stand-accenture
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<blockquote cite="https://lighthousedata.io/data/customers-want-companies-take-stand-accenture" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- customers wanting companies to take a stand on issues for customers<br><small>Source: Accenture (2025) · <a href="https://lighthousedata.io/data/customers-want-companies-take-stand-accenture" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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