B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
89%
89% -- customers saying ai disclosure important for Customers (2024)
89% of customers say it is important to know when they are communicating with AI rather than a human.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
16,500
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier A
https://execsintheknow.com/why-transparency-is-a-good-ai-cx-strategy/ ↗
Source Article
Why Transparency is a Good AI CX Strategy
There’s an idea gaining traction in customer experience (CX): that the fastest path to customers’ acceptance of artificial intelligence (AI) is simply telling them it’s there.
Not burying the disclosure or softening it with a vague persona name and hoping no one asks. Actually telling customers upfr…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce 7th edition State of the Connected Customer report, surveying 16,500+ individuals
Methodology documented
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
Customers: 89% customers saying ai disclosure important. Source: Salesforce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-want-ai-disclosure-89
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-want-ai-disclosure-89" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- customers saying ai disclosure important for Customers<br><small>Source: Salesforce (2024) · <a href="https://lighthousedata.io/data/customers-want-ai-disclosure-89" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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