B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- customers switching to competitor after negative experience for customers (2025)
89% of customers will switch to a competitor after experiencing a negative user experience.
- Secondary citation attributing the statistic to Forbes without primary study methodology details.
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Lighthouse Research Team
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Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://mobiledominate.com/success-with-mobile-funnel-optimization/ ↗
Source Article
What is Mobile Funnel Optimization & Why It Matters
Unlocking Success With Mobile Funnel Optimization
Mobile traffic now accounts for more than 60% of online visits, yet conversion rates on mobile often lag behind desktop. The culprit? Poorly optimized mobile funnels that create unnecessary friction and drive potential customers away.
This blog will …
Original Research
Forbes
· Original study ↗
Methodology
Blog citing a Forbes-reported figure; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 89% customers switching to competitor after negative experience. Source: Forbes (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-switch-after-bad-ux-forbes
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<blockquote cite="https://lighthousedata.io/data/customers-switch-after-bad-ux-forbes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- customers switching to competitor after negative experience for customers<br><small>Source: Forbes (2025) · <a href="https://lighthousedata.io/data/customers-switch-after-bad-ux-forbes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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