B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- customers who believe sustainability is important for customers (2025)
78% of customers believe that sustainability is important.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
martechtrend.com
Primary
Tier C
https://martechtrend.com/sustainable-digital-marketing-how-businesses-can-be-eco-friendly-and-effect… ↗
Source Article
Sustainable Digital Marketing: How Businesses Can Be Eco-Friendly and Effective
Since the world has warmed more than two degrees Celsius for the first time since the industrial era, the climate crisis is on everyone’s mind. For this reason, in order to safeguard the future of our planet, it is morally required of you as a business to lower the carbon footprint of your marketing…
Original Research
martechtrend.com
· Original study ↗
Methodology
Attributed to 'the roundup'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 78% customers who believe sustainability is important. Source: martechtrend.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-sustainability-importance
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<blockquote cite="https://lighthousedata.io/data/customers-sustainability-importance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- customers who believe sustainability is important for customers<br><small>Source: martechtrend.com (2025) · <a href="https://lighthousedata.io/data/customers-sustainability-importance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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