B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
65%
65% -- share of customers stopping purchase due to loss of trust for customers (2024)
65% of customers stop working with brands because of a loss of trust.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
8,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://3sixty.agency/social-selling/ ↗
Source Article
Social Selling, It’s More Than Just Marketing - 3Sixty
A recent white paper I ran across took a little different twist on how B2B companies and salespeople can use social media to generate more sales leads, that I thought was pretty interesting. The strategy is called social selling. No, this is not social media marketing. Social selling is using both m…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce survey among 8,000 buyers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 65% share of customers stopping purchase due to loss of trust. Source: Salesforce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-stop-brands-loss-of-trust
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-stop-brands-loss-of-trust" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of customers stopping purchase due to loss of trust for customers<br><small>Source: Salesforce (2024) · <a href="https://lighthousedata.io/data/customers-stop-brands-loss-of-trust" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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