B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- customers using social media for support for customers (2025)
67% of customers are turning to social media to get the answers they want / for customer service inquiries.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
franchise.neighborly.com
Primary
Tier C
https://franchise.neighborly.com/blog/the-top-5-reasons-to-use-social-media-marketing-for-your-franc… ↗
Source Article
The Top 5 Reasons to Use Social Media Marketing for Your Franchise Business
While many business owners understand that social media marketing is important, the true value of these marketing channels can often be misunderstood. It isn’t just a popularity contest about who can get the most retweets, fans, and likes. Instead, as a franchisee, you should be using social media t…
Original Research
franchise.neighborly.com
· Original study ↗
Methodology
Survey figure cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 67% customers using social media for support. Source: franchise.neighborly.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-social-media-support-67pct
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<blockquote cite="https://lighthousedata.io/data/customers-social-media-support-67pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- customers using social media for support for customers<br><small>Source: franchise.neighborly.com (2025) · <a href="https://lighthousedata.io/data/customers-social-media-support-67pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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