B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
74%
74% -- customers relying on social media for purchase decisions for customers (2024)
74% of customers rely on social media to inform their purchase decisions.
- Cited as a secondary claim without primary source or methodology details.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
finddatalab.com
Primary
Tier C
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Original Research
finddatalab.com
· Original study ↗
Methodology
Cited without named original study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 74% customers relying on social media for purchase decisions. Source: finddatalab.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-social-media-purchase-decisions
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<blockquote cite="https://lighthousedata.io/data/customers-social-media-purchase-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- customers relying on social media for purchase decisions for customers<br><small>Source: finddatalab.com (2024) · <a href="https://lighthousedata.io/data/customers-social-media-purchase-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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