83% -- willingness to share personal data for customers (2026)

Name: Willingness To Share Personal Data Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2026 · Accenture

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Attribution: Accenture View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

83%

Unit

Percentage

Data Vintage

2026

Entity

customers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Accenture Primary Tier B

https://www.axelerant.com/blog/how-to-personalize-customer-experiences ↗

Confidence: 59/100 Vintage: 2026 Channel: Wayback

Source Article

How To Personalize Customer Experiences

Introduction Personalizing customer experience improves retention, revenue, and brand affinity. According to the experts at McKinsey, Personalization can unlock significant near-term value for businesses, such as 10 to 20% more efficient marketing, greater cost savings, and a 10 to 30% uplift in rev…

Original Research

Accenture · Original study ↗

Methodology

Cited from Accenture.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

customers: 83% willingness to share personal data. Source: Accenture (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-share-data-personalization-83pct

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<blockquote cite="https://lighthousedata.io/data/customers-share-data-personalization-83pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- willingness to share personal data for customers<br><small>Source: Accenture (2026) · <a href="https://lighthousedata.io/data/customers-share-data-personalization-83pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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