B
Evidence Grade B
Graded
under review
Safe to Cite
Current
82%
82% -- customers willing to share personal data for personalization for Customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Brand Monitoring & Effective Research | Ammunition Ad Agency
Original Research
PwC
· Original study ↗
Methodology
Cited from PwC research; methodology not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Customers: 82% customers willing to share personal data for personalization. Source: PwC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-share-data-personalization
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<blockquote cite="https://lighthousedata.io/data/customers-share-data-personalization" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- customers willing to share personal data for personalization for Customers<br><small>Source: PwC (2026) · <a href="https://lighthousedata.io/data/customers-share-data-personalization" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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