B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- brand retention due to service rate for customers (2025)
90% of customers point to good customer service as a driving factor behind staying with a brand.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
elevationconnect.com
Primary
Tier C
https://www.elevationconnect.com/many-americans-prefer-cleaning-a-bathroom-over-calling-customer-ser… ↗
Source Article
Many Americans Prefer Cleaning a Bathroom Over Calling Customer Service? Let’s Change That!
Many Americans Prefer Cleaning a Bathroom Over Calling Customer Service? Let’s Change That!
A recent Interactions survey of over 1,000 U.S. consumers yielded results that may be humorous on the surface but are nothing short of disturbing at the core.
The survey, which looked at consumers’ satisfacti…
Original Research
elevationconnect.com
· Original study ↗
Methodology
Research cited by Elevation Connect; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 90% brand retention due to service rate. Source: elevationconnect.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-service-drives-brand-retention
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<blockquote cite="https://lighthousedata.io/data/customers-service-drives-brand-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- brand retention due to service rate for customers<br><small>Source: elevationconnect.com (2025) · <a href="https://lighthousedata.io/data/customers-service-drives-brand-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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