B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
88%
88% -- discount code search rate for customers in product research (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://swag.org/blog/marketing-gift-strategies ↗
Source Article
Marketing Gift Strategy: Ultimate Guide
You found our ultimate guide to the best marketing gift strategy.
A marketing gifting strategy is a promotional strategy for customer engagement and lead retention. As a way to promote a product or brand, the system involves giving gifts or promotional items to customers or people who might become c…
Original Research
Statista
· Original study ↗
Methodology
Cited from a Statista report; methodology not stated in source
Methodology documented
Segmentation
IndustryRetail
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
customers in product research: 88% discount code search rate. Source: Statista (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-search-discount-codes-statista
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-search-discount-codes-statista" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- discount code search rate for customers in product research<br><small>Source: Statista (2025) · <a href="https://lighthousedata.io/data/customers-search-discount-codes-statista" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.