B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
26%
26% -- site return rate via retargeting for Website retargeting campaigns (2026)
26% of customers will return to a website through retargeting.
- Vendor-cited statistic without primary study source cited
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
advertisersprinting.com
Primary
Tier C
https://advertisersprinting.com/marketing-solutions-old/variable-data-printing/ ↗
Source Article
Variable Data Solutions
Original Research
advertisersprinting.com
· Original study ↗
Methodology
Vendor-cited industry statistic; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Website retargeting campaigns: 26% site return rate via retargeting. Source: advertisersprinting.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-return-site-via-retargeting
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-return-site-via-retargeting" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- site return rate via retargeting for Website retargeting campaigns<br><small>Source: advertisersprinting.com (2026) · <a href="https://lighthousedata.io/data/customers-return-site-via-retargeting" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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