B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
54%
54% -- customers using social media to research products for customers (2023)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Five Examples of Dynamic Customer Success Pages
Whether you’re just starting to gather reviews from your customer base or you’re ready to start showing off testimonials on your website, it’s important to strategize the best way to present customer success stories to your audience.
Online testimonials help create social proof, the phenomenon of hu…
Methodology
Cited statistic from secondary source; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 54% customers using social media to research products. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-research-products-social-media
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<blockquote cite="https://lighthousedata.io/data/customers-research-products-social-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- customers using social media to research products for customers<br><small>Source: (2023) · <a href="https://lighthousedata.io/data/customers-research-products-social-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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