B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- video brand recall rate for customers (2025)
80% of customers remember a video they have watched in the past month.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.identicube.in/post/video-retargeting-campaigns-for-construction-converting-lost-leads-in… ↗
Source Article
Video Retargeting for Construction Marketing: Convert Lost Leads Into Signed Contracts
Video Retargeting Campaigns for Construction: Converting Lost Leads Into Signed Contracts
Let’s face it, not every potential client who visits your construction company’s website or watches your videos will immediately sign a contract. Some will browse, click, and then disappear. We’ve seen this hap…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot by agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 80% video brand recall rate. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-remember-video-past-month
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<blockquote cite="https://lighthousedata.io/data/customers-remember-video-past-month" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- video brand recall rate for customers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/customers-remember-video-past-month" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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