B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- share of customers recommending brand after positive social media experience for customers (2022)
71% of customers are keen to tell family and friends about a company after a positive experience on the brand's social media accounts.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
decodo.com
Primary
Tier C
https://decodo.com/blog/manage-your-business-reputation-with-serp-scraping-api ↗
Source Article
Business Reputation: Why this Matters and How to Handle It?
Manage Your Business Reputation with SERP Scraping API
A widely available internet leaves the door open for people to find information about everything. For example, everyone can check a business's online presence before trusting it. So, everything that could be found online about your brand helps y…
Original Research
decodo.com
· Original study ↗
Methodology
Cited statistic, original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 71% share of customers recommending brand after positive social media experience. Source: decodo.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-recommend-brand-after-social-experience-71
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<blockquote cite="https://lighthousedata.io/data/customers-recommend-brand-after-social-experience-71" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of customers recommending brand after positive social media experience for customers<br><small>Source: decodo.com (2022) · <a href="https://lighthousedata.io/data/customers-recommend-brand-after-social-experience-71" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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