B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- percentage of customers reading reviews to assess local business quality for customers (2023)
88% of customers read reviews to determine the quality of a local business or product.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yotpo
Primary
Tier C
https://blog.incisive-edge.com/blog/seo-local-marketing-trends ↗
Source Article
How to Make the Most of Local Marketing Trends for SEO Now
To expand the audience for your business website and foster customer loyalty, it's essential to improve your organic search results. One effective approach is to focus on local search trends, connecting with local communities. By understanding and catering to the unique needs and interests of local …
Original Research
Yotpo
· Original study ↗
Methodology
Cited from Yotpo.com; original methodology not stated
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
customers: 88% percentage of customers reading reviews to assess local business quality. Source: Yotpo (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-read-reviews-local-business-88pct
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<blockquote cite="https://lighthousedata.io/data/customers-read-reviews-local-business-88pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- percentage of customers reading reviews to assess local business quality for customers<br><small>Source: Yotpo (2023) · <a href="https://lighthousedata.io/data/customers-read-reviews-local-business-88pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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