B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
59%
59% -- customer churn rate after two bad experiences for Customers of ecommerce businesses (2021)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iconicwp.com
Primary
Tier C
https://iconicwp.com/blog/ecommerce-customer-journey/ ↗
Source Article
How to Significantly Improve Your Ecommerce Customer Journey
Your ecommerce customer journey is more important than you think. Each step your customer takes, from awareness to purchase, has an impact on your store’s sales.
It’s our job, as ecommerce store owners, to make sure each of these stages is as optimized as it can be. Not just for first-time buyers bu…
Original Research
iconicwp.com
· Original study ↗
Methodology
Refers to customers stopping purchases after two bad experiences, 'even if they love the brand'; original study not named in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Customers of ecommerce businesses: 59% customer churn rate after two bad experiences. Source: iconicwp.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-quit-after-two-bad-experiences-59
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-quit-after-two-bad-experiences-59" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- customer churn rate after two bad experiences for Customers of ecommerce businesses<br><small>Source: iconicwp.com (2021) · <a href="https://lighthousedata.io/data/customers-quit-after-two-bad-experiences-59" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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