B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- share of customers preferring self service for customers (2025)
61% of customers prefer self-service to resolve simple issues.
- applies specifically to resolving simple issues
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://two-point-o.com/insights/context-engineering-ai-investment/ ↗
Source Article
The smart money is on context engineering: why your next AI investment should go deeper
Moving beyond basic AI responses
While everyone has been obsessing over writing the perfect AI prompts, the real breakthrough is emerging at a deeper level. As Shopify CEO Toby Lutke explains: "I really like the term 'context engineering' over prompt engineering. It describes the core skill better: …
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce research
Methodology documented
Segmentation
IndustrySaaS
Company SizeAll sizes
RegionGlobal
Cite this stat
Plain Text
customers: 61% share of customers preferring self service. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-prefer-self-service
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<blockquote cite="https://lighthousedata.io/data/customers-prefer-self-service" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share of customers preferring self service for customers<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/customers-prefer-self-service" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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