B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- customers preferring promotional email channel for customers (2025)
60% of customers prefer receiving promotional communications via email rather than through other channels, including social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
vcarecorporation.com
Primary
Tier C
https://www.vcarecorporation.com/blog/hiring-an-email-support-services-provider-for-customer-support ↗
Source Article
Hiring an Email support services provider for customer support - Vcare
Research has shown that outsourcing email assistance may significantly enhance a company’s operational efficiency. By choosing an Email support services provider, companies may provide their clients with timely, valuable services while saving money and time. Email support is a very effective way to …
Original Research
vcarecorporation.com
· Original study ↗
Methodology
Cited as 'the research found' without named study; secondary citation on vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 60% customers preferring promotional email channel. Source: vcarecorporation.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-prefer-promotional-email
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<blockquote cite="https://lighthousedata.io/data/customers-prefer-promotional-email" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- customers preferring promotional email channel for customers<br><small>Source: vcarecorporation.com (2025) · <a href="https://lighthousedata.io/data/customers-prefer-promotional-email" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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