B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- share of customers preferring personalized experience for financial institutions customers (2024)
73% of customers prefer doing business with financial institutions that personalise their experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
smokeci.com
Primary
Tier C
https://www.smokeci.com/content/cx-in-financial-services-and-what-you-should-be-doing ↗
Source Article
CX in financial services (and what you should be doing)
1 min read
What the Easter Bunny Can Teach Us About Customer Experience
When you think about great customer experience (CX), the Easter Bunny probably isn’t the first expert that comes to mind. But hear us out – there is...
6 min read
Sarah Lubbe : Updated on February 20, 2024
It’s hardly a surprise…
Original Research
smokeci.com
· Original study ↗
Methodology
Cited as 'a recent study'; original study not identified
Methodology documented
Segmentation
IndustryFinTech
RegionGlobal
Cite this stat
Plain Text
financial institutions customers: 73% share of customers preferring personalized experience. Source: smokeci.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-prefer-personalized-financial-institutions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-prefer-personalized-financial-institutions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of customers preferring personalized experience for financial institutions customers<br><small>Source: smokeci.com (2024) · <a href="https://lighthousedata.io/data/customers-prefer-personalized-financial-institutions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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