B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
75%
75% -- customers preferring native language for online business for customers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
propio.com
Primary
Tier C
https://propio.com/blog/4-tools-to-improve-the-cx-at-your-multilingual-outbound-call-center/ ↗
Source Article
4 Tools to Improve the CX at Your Multilingual Outbound Call Center
Did you know more than 350 languages are spoken in the U.S. and nearly a quarter of the American population primarily speaks a language other than English at home?
If you want your multilingual outbound call center to contribute to your business objectives in very real ways—lead generation, personal…
Original Research
propio.com
· Original study ↗
Methodology
Vendor blog citing unnamed survey; original source not identified
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
Channelcontent
Cite this stat
Plain Text
customers: 75% customers preferring native language for online business. Source: propio.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-prefer-native-language-online
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<blockquote cite="https://lighthousedata.io/data/customers-prefer-native-language-online" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- customers preferring native language for online business for customers<br><small>Source: propio.com (2025) · <a href="https://lighthousedata.io/data/customers-prefer-native-language-online" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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