B
Evidence Grade B
Graded
under review
Safe to Cite
Current
86%
86% -- willingness to pay more for better experience for ecommerce customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Columbus
Primary
Tier C
https://www.appikon.com/blog/increase-shopify-sales-how-to-sell-restocked-products ↗
Source Article
Increase Shopify Sales: How To Sell Restocked Products Faster
Original Research
Columbus
· Original study ↗
Methodology
Report by Columbus, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce customers: 86% willingness to pay more for better experience. Source: Columbus (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-pay-more-better-experience
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<blockquote cite="https://lighthousedata.io/data/customers-pay-more-better-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- willingness to pay more for better experience for ecommerce customers<br><small>Source: Columbus (2026) · <a href="https://lighthousedata.io/data/customers-pay-more-better-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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