B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
48%
48% -- customer ai interaction openness rate for customers (2024)
48% of customers are open to interacting with AI if it enhances their experience with a brand.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
imaginationpersonified.com
Primary
Tier C
https://imaginationpersonified.com/2024/08/12/impact-of-ai-on-ad-targeting-and-optimization/ ↗
Source Article
Impact of Artificial Intelligence (AI) on Ad Targeting & Optimization
A research on how does AI-driven ad targeting and optimization impact ROAS compared to traditional methods?
The digital advertising world is evolving rapidly, thanks to advancements in Artificial Intelligence (AI) and Machine Learning (ML). These technologies are transforming how businesses reach th…
Original Research
imaginationpersonified.com
· Original study ↗
Methodology
Secondary research cited in blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 48% customer ai interaction openness rate. Source: imaginationpersonified.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-open-to-ai-interaction
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<blockquote cite="https://lighthousedata.io/data/customers-open-to-ai-interaction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- customer ai interaction openness rate for customers<br><small>Source: imaginationpersonified.com (2024) · <a href="https://lighthousedata.io/data/customers-open-to-ai-interaction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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