B
Evidence Grade B
Graded
under review
Safe to Cite
Current
83%
83% -- customers needing help to complete online purchase for online shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aress.com
Primary
Tier C
https://www.aress.com/blog/read/4-best-practices-to-build-your-e-commerce-business-customer-service ↗
Source Article
4 Best Practices to build your Ecommerce Business’ Customer Service | Aress Blogs Blog
Original Research
aress.com
· Original study ↗
Methodology
Unattributed 'research says' claim in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 83% customers needing help to complete online purchase. Source: aress.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-need-help-online-purchase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-need-help-online-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- customers needing help to complete online purchase for online shoppers<br><small>Source: aress.com (2026) · <a href="https://lighthousedata.io/data/customers-need-help-online-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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