B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- multi device purchase behavior for customers (2025)
85% of customers use multiple devices and platforms during purchase decisions according to Google research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://www.nextdropdesign.com/resources/why-is-my-conversion-tracking-showing-wrong-data ↗
Source Article
Why Is My Conversion Tracking Showing Wrong Data? Fix It Now
You're making marketing decisions based on what appears to be comprehensive tracking data, but something feels off. Conversion numbers don't align with actual sales, attribution seems inconsistent across platforms, and you can't confidently identify which marketing activities drive real business res…
Original Research
Google
· Original study ↗
Methodology
Cited as 'Google research' without named report or URL
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 85% multi device purchase behavior. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-multi-device-purchase-journeys
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-multi-device-purchase-journeys" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- multi device purchase behavior for customers<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/customers-multi-device-purchase-journeys" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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