B
Evidence Grade B
Graded
under review
Safe to Cite
Current
85%
85% -- customer relationship automation rate for Customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.aurocrm.com/why-is-marketing-automation-a-necessary-asset-for-the-e-commerce-site/ ↗
Source Article
Marketing Automation for E-commerce Website
Original Research
Gartner
· Original study ↗
Methodology
Cited from Gartner
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Customers: 85% customer relationship automation rate. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-manage-relationships-without-human-interaction
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<blockquote cite="https://lighthousedata.io/data/customers-manage-relationships-without-human-interaction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- customer relationship automation rate for Customers<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/customers-manage-relationships-without-human-interaction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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