B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
74%
74% -- customer retention loss rate for ecommerce brands (2024)
According to McKinsey, 74% of customers leave after making just one purchase.
- Secondary citation of McKinsey research without specific study details
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.hiflyerdigital.com/past-webinars/2024-email-sms-for-ecommerce-strategy-masterclass/ ↗
Source Article
2024 Email & SMS for Ecommerce Strategy Masterclass: How to Double Revenues - and Profits - in Half the Time! - Award-Winning Email, SMS & Retention Marketing Agency for Retailers & DTC
2024 Email & SMS for Ecommerce Strategy Masterclass: How to Double Revenues – and Profits – in Half the Time!
Ever wondered how the top brands grow by triple digits every year just from their repeat customers alone?
It’s all in their SMS and email marketing strategy. According to McKinsey, 74% of cu…
Original Research
McKinsey
· Original study ↗
Methodology
Agency webinar citing McKinsey research; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce brands: 74% customer retention loss rate. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-leave-after-one-purchase-mckinsey
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-leave-after-one-purchase-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- customer retention loss rate for ecommerce brands<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/customers-leave-after-one-purchase-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.