B
Evidence Grade B
Graded
under review
Safe to Cite
Current
74%
74% -- customers frustrated by non personalised content for online customers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Infosys
Primary
Tier C
https://www.artdivision.co.uk/what-difference-personalised-website-make/ ↗
Source Article
The importance of website personalisation
Original Research
Infosys
· Original study ↗
Methodology
Cited from an Infosys report; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online customers: 74% customers frustrated by non personalised content. Source: Infosys (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-frustrated-non-personalised-content
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<blockquote cite="https://lighthousedata.io/data/customers-frustrated-non-personalised-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- customers frustrated by non personalised content for online customers<br><small>Source: Infosys (2026) · <a href="https://lighthousedata.io/data/customers-frustrated-non-personalised-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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