B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
52%
52% -- share of customers favoring relevant information requests for customers (2024)
52% of customers favor companies requesting only information directly related to their product.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.zen8labs.com/insights/quality-assurance/the-significance-of-business-data-privacy-save-m… ↗
Source Article
The significance of business data privacy: Save millions and increase revenue | zen8labs
Do you care about data privacy as much as your customers do? If not, now is the time to do so. Prioritizing data privacy, as indicated by research from the Harvard Business Review, can save your company millions and enhance revenue.
How data privacy enhances revenue for your business?
Business owner…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey study cited in zen8labs article
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
customers: 52% share of customers favoring relevant information requests. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-favor-relevant-info-requests
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<blockquote cite="https://lighthousedata.io/data/customers-favor-relevant-info-requests" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- share of customers favoring relevant information requests for customers<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/customers-favor-relevant-info-requests" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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