B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
83%
83% -- consumer expectation for two way conversations for marketers (2026)
83% of marketers surveyed in Salesforce's State of Marketing report say customers now expect two-way conversations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
4,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://jeda.ai/resources/ai-blogs/ai-in-marketing ↗
Source Article
AI in Marketing | Visual AI Workspace for Teams
AI in Marketing stopped being a cute productivity hack a while ago. It is now a planning system, a research assistant, a creative partner, a reporting analyst, and, when teams get sloppy, a very fast way to scale bland work. That tension is the whole game.
The real question is not whether your team …
Original Research
Salesforce
· Original study ↗
Methodology
Survey of marketing leaders per Salesforce State of Marketing, cited by Jeda.ai
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 83% consumer expectation for two way conversations. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-two-way-conversations-2026
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<blockquote cite="https://lighthousedata.io/data/customers-expect-two-way-conversations-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- consumer expectation for two way conversations for marketers<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/customers-expect-two-way-conversations-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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