B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

40%

40% -- share of customers expecting reply within one hour for customers contacting businesses on social media (2021)

2021

40 percent of customers expect businesses to reply within one hour of contacting them on social media.

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Lighthouse Research Team
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Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2021
Entity
customers contacting businesses on social media
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source Article
10 Outstanding AI Startups to Keep Track of in 2021
10 Outstanding AI Startups to Keep Track of in 2021 Here are some impressive figures. China spends $322 billion on research and development projects; South Korea—$83 billion, and Singapore—$25 billion. Asian nations have been especially impressive in producing more opportunities for innovation, from…

Secondary citation of unnamed research in a blog post

Methodology documented
Industrymarketing
Plain Text
customers contacting businesses on social media: 40% share of customers expecting reply within one hour. Source: (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-social-reply-within-one-hour
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<blockquote cite="https://lighthousedata.io/data/customers-expect-social-reply-within-one-hour" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of customers expecting reply within one hour for customers contacting businesses on social media<br><small>Source:  (2021) · <a href="https://lighthousedata.io/data/customers-expect-social-reply-within-one-hour" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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