B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- customers expecting personalized interactions for global consumers (2022)
71% of customers expect personalized interactions, according to research by McKinsey.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://www.magnolia-cms.com/blog/7-web-personalization-examples-to-follow-in-2023.html ↗
Source Article
- Dec 20, 2022
- --
7 web personalization examples to follow
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Original Research
McKinsey
· Original study ↗
Methodology
Cited from McKinsey research on personalization
Methodology documented
Segmentation
Industrymarketing
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Plain Text
global consumers: 71% customers expecting personalized interactions. Source: McKinsey (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-personalized-interactions-2022
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<blockquote cite="https://lighthousedata.io/data/customers-expect-personalized-interactions-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- customers expecting personalized interactions for global consumers<br><small>Source: McKinsey (2022) · <a href="https://lighthousedata.io/data/customers-expect-personalized-interactions-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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