B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
71%
71% -- share of customers expecting personalization for customers (2025)
Podľa McKinsey štúdií 71% zákazníkov očakáva personalizáciu.
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Lighthouse Research Team
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Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://amask.sk/sila-addressable-kampani-personalizacia-ktora-meni-pristup-k-cieleniu/ ↗
Source Article
Sila addressable kampaní: personalizácia, ktorá mení prístup k cieleniu - AMA
Článok agentúry Wavemaker sa venuje addressable kampaniam a ich výhodám v oblasti presného cielenia a personalizácie reklamy. Vysvetľuje, ako využívať dáta na efektívne oslovenie rôznych segmentov publika, a poskytuje príklady, ako môžu značky optimalizovať svoje kampane pre lepšie výsledky.
Autor: …
Original Research
McKinsey
· Original study ↗
Methodology
Cited by article as McKinsey studies; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 71% share of customers expecting personalization. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-personalization-mckinsey
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<blockquote cite="https://lighthousedata.io/data/customers-expect-personalization-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of customers expecting personalization for customers<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/customers-expect-personalization-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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