B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- customers expecting personalized understanding for customers (2023)
73% of customers expect companies to understand their unique needs and expectations.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier A
https://www.darkroomagency.com/observatory/how-ai-is-quietly-reshaping-retention-marketing-agencies-… ↗
Source Article
How AI Is Reshaping Retention Marketing Agencies
RETENTION MARKETING
How AI Is Quietly Reshaping Retention Marketing Agencies' Operations
Written by Darkroom leardership
TL;DR
AI is not coming in and wiping out retention teams. What it is doing, quietly, is changing how the work gets done. A lot of the manual effort that used to define lifecycle m…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce 'State of Marketing' report, 2023
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
customers: 73% customers expecting personalized understanding. Source: Salesforce (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-personalization-2023-salesforce
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-expect-personalization-2023-salesforce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- customers expecting personalized understanding for customers<br><small>Source: Salesforce (2023) · <a href="https://lighthousedata.io/data/customers-expect-personalization-2023-salesforce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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