B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- customers expecting personalised treatment for UK customers (2026)
73% of customers expect personalised treatment from businesses.
- Original survey source is not explicitly named in the text
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
redeagle.tech
Primary
Tier C
https://redeagle.tech/blog/digital-transformation-roadmap ↗
Source Article
Digital Transformation Roadmap: 5-Stage UK SME Guide [2026]
Quick answer: A digital transformation roadmap is a phased plan for using technology to fundamentally improve how your business operates. For UK SMEs, transformation typically takes 1-3 years and requires investment of 4-6% of annual revenue. Government programmes like Made Smarter and Help to Grow …
Original Research
redeagle.tech
· Original study ↗
Methodology
Cited in blog; original survey not named
Methodology documented
Segmentation
Industrymarketing
RegionGB
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
UK customers: 73% customers expecting personalised treatment. Source: redeagle.tech (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-personalised-treatment-73
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<blockquote cite="https://lighthousedata.io/data/customers-expect-personalised-treatment-73" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- customers expecting personalised treatment for UK customers<br><small>Source: redeagle.tech (2026) · <a href="https://lighthousedata.io/data/customers-expect-personalised-treatment-73" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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